So, as promised the other day, I'm about to start serious work on my first book. I've had the idea in my mind for a good few months, but lacked the free time to commit.
As of 2013 I am setting aside one day per week to work on my own projects, plus whatever evenings I have free. The plan is to build up passive income through web apps, books and other content - with a vague target of £1000 a month by January 2014. My short term target is just to get something out there, so I am committing to finishing a book within the next 30 days.
I've read several times people claiming that you can't create a quality product in such a short time, and I do plan to have something substantial at the end: a 20,000 words, 80 page, book.
But I'm confident this is possible. A couple of years ago I talked about how much writing I get chance to do, since then my work has accelerated via contributions to Wikipedia and elsewhere. This is a lot of practice, particularly in rattling out quality content in short timeframes.
So lets do this; 30 days, one ebook about...
To help keep me motivated I selected a quirky format. The book is called "How not to write an Ad". Based loosely on How not to write a Novel, it is a fun look at some of mistakes advertisers make, with practical advice on avoiding pitfalls (I'll talk more about the content in a later post).
I've broken it down into 20 sections, across 3 or 4 themes, with the aim of writing 1,000 words for each. This should help make it easier to keep to targets.
Over the next week I'm going to publish a public "progress" tracker (if anyone knows of existing apps that do this then please mention them in the comments!) where you can see how far I have gotten. Hopefully that will get me on track.
Of course, writing the damn thing is only part of the story. I need to starting building interest so that when I have something to sell, I have someone to sell it to!
This is the learning curve for me; I know I can write fairly well, but I've never been the best at promotion. A quickly compiled list of ideas include:
- Write about the process here to attract attention
- Post to social networks to gain traction
- Write guest posts to promote the book
- Affiliate schemes...
What this does highlight is that a 20,000 word book probably needs in the region of 10-20,000 words of marketing and promotion to gain traction. Which should be an interesting experience.
But that is next weeks chore; tomorrow is a big writing day. Stay tuned!