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	<title>Comments on: Bank Simple actually personalise their email</title>
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	<link>http://www.errant.me.uk/blog/2010/07/bank-simple-actually-personalise-their-email/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=bank-simple-actually-personalise-their-email</link>
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		<title>By: Darin Wilson</title>
		<link>http://www.errant.me.uk/blog/2010/07/bank-simple-actually-personalise-their-email/comment-page-1/#comment-21117</link>
		<dc:creator>Darin Wilson</dc:creator>
		<pubDate>Wed, 11 Aug 2010 05:00:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.errant.me.uk/blog/?p=474#comment-21117</guid>
		<description>I agree that it&#039;s great to see a bank (a &lt;i&gt;bank&lt;/i&gt; of all things) taking the time to get to know their customers on a personal level, but in my case, I found their email a little unnerving:

&lt;blockquote cite=&quot;&quot;&gt;Meanwhile, we’d love to hear about your banking experience and what you’re looking for in a bank. I&#039;d also love to chat with you about your piano playing, as I&#039;m a (beginning) piano player myself. And I have to say, we&#039;re all amazed at how consistent you are: did you know that you leave your house at the exact same time, every morning (except Sundays)? No one here believed me until I showed them the video. One more thing: that shirt doesn&#039;t really go with those pants. You might try it with those jeans you picked up at the second hand store last Thursday - you look *great* in those.&lt;/blockquote&gt;

Am I being paranoid, or is that taking things a bit too far?

(just kidding, in case that wasn&#039;t clear... ;-) )</description>
		<content:encoded><![CDATA[<p>I agree that it&#8217;s great to see a bank (a <i>bank</i> of all things) taking the time to get to know their customers on a personal level, but in my case, I found their email a little unnerving:</p>
<blockquote cite=""><p>Meanwhile, we’d love to hear about your banking experience and what you’re looking for in a bank. I&#8217;d also love to chat with you about your piano playing, as I&#8217;m a (beginning) piano player myself. And I have to say, we&#8217;re all amazed at how consistent you are: did you know that you leave your house at the exact same time, every morning (except Sundays)? No one here believed me until I showed them the video. One more thing: that shirt doesn&#8217;t really go with those pants. You might try it with those jeans you picked up at the second hand store last Thursday &#8211; you look *great* in those.</p></blockquote>
<p>Am I being paranoid, or is that taking things a bit too far?</p>
<p>(just kidding, in case that wasn&#8217;t clear&#8230; <img src='http://www.errant.me.uk/blog/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />  )</p>
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		<title>By: Tommy</title>
		<link>http://www.errant.me.uk/blog/2010/07/bank-simple-actually-personalise-their-email/comment-page-1/#comment-20843</link>
		<dc:creator>Tommy</dc:creator>
		<pubDate>Sun, 04 Jul 2010 03:46:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.errant.me.uk/blog/?p=474#comment-20843</guid>
		<description>That is really impressive. I found out about Bank Simple on This Week In Startups. 

This email is good evidence that these guys are sincere about delivering on their promises. I want this bank to open up as soon as possible, I am ready. 

I like how you call the personal response a &quot;completely genuine [gimick]&quot;.</description>
		<content:encoded><![CDATA[<p>That is really impressive. I found out about Bank Simple on This Week In Startups. </p>
<p>This email is good evidence that these guys are sincere about delivering on their promises. I want this bank to open up as soon as possible, I am ready. </p>
<p>I like how you call the personal response a &#8220;completely genuine [gimick]&#8220;.</p>
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		<title>By: poisson</title>
		<link>http://www.errant.me.uk/blog/2010/07/bank-simple-actually-personalise-their-email/comment-page-1/#comment-20733</link>
		<dc:creator>poisson</dc:creator>
		<pubDate>Sat, 03 Jul 2010 07:42:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.errant.me.uk/blog/?p=474#comment-20733</guid>
		<description>Damn - that is cool! A bank that is actually proactive about customer service. When they expand to the UK, I&#039;m so using them. A couple of things spring to mind - I wonder if they are subtly keeping in contact with developers who have done interesting things in case they need to hire more people in the future and.....how sustainable is that kind of personalised customer analysis once they have a substantial user base (given that it is obviously currently a human resource intensive type thing)?</description>
		<content:encoded><![CDATA[<p>Damn &#8211; that is cool! A bank that is actually proactive about customer service. When they expand to the UK, I&#8217;m so using them. A couple of things spring to mind &#8211; I wonder if they are subtly keeping in contact with developers who have done interesting things in case they need to hire more people in the future and&#8230;..how sustainable is that kind of personalised customer analysis once they have a substantial user base (given that it is obviously currently a human resource intensive type thing)?</p>
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		<title>By: Don Park</title>
		<link>http://www.errant.me.uk/blog/2010/07/bank-simple-actually-personalise-their-email/comment-page-1/#comment-20710</link>
		<dc:creator>Don Park</dc:creator>
		<pubDate>Sat, 03 Jul 2010 03:05:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.errant.me.uk/blog/?p=474#comment-20710</guid>
		<description>Nice but could be spooky to paranoid customers. &quot;What? You&#039;ve been stalking me?&quot;

Disclaimer: I&#039;m advising another &#039;new bank&#039; in stealth mode. ;-)</description>
		<content:encoded><![CDATA[<p>Nice but could be spooky to paranoid customers. &#8220;What? You&#8217;ve been stalking me?&#8221;</p>
<p>Disclaimer: I&#8217;m advising another &#8216;new bank&#8217; in stealth mode. <img src='http://www.errant.me.uk/blog/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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		<title>By: Kacy</title>
		<link>http://www.errant.me.uk/blog/2010/07/bank-simple-actually-personalise-their-email/comment-page-1/#comment-20692</link>
		<dc:creator>Kacy</dc:creator>
		<pubDate>Fri, 02 Jul 2010 22:32:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.errant.me.uk/blog/?p=474#comment-20692</guid>
		<description>Wow, I went back and read my email, and I completely missed the personalized part in mine.

&quot;Meanwhile, we&#039;d love to hear about your banking experience and what you&#039;re looking for in a bank. Given your experience, I&#039;d also love to chat about development.&quot;

I&#039;m a developer. That&#039;s pretty damn cool. It&#039;s so small, but it means so much to me now.</description>
		<content:encoded><![CDATA[<p>Wow, I went back and read my email, and I completely missed the personalized part in mine.</p>
<p>&#8220;Meanwhile, we&#8217;d love to hear about your banking experience and what you&#8217;re looking for in a bank. Given your experience, I&#8217;d also love to chat about development.&#8221;</p>
<p>I&#8217;m a developer. That&#8217;s pretty damn cool. It&#8217;s so small, but it means so much to me now.</p>
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		<title>By: rachna</title>
		<link>http://www.errant.me.uk/blog/2010/07/bank-simple-actually-personalise-their-email/comment-page-1/#comment-20690</link>
		<dc:creator>rachna</dc:creator>
		<pubDate>Fri, 02 Jul 2010 22:25:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.errant.me.uk/blog/?p=474#comment-20690</guid>
		<description>I had a similar experience with them. I was pleasantly surprised that Josh not only read up a bit about me &amp; personalized the email, but he seemed genuinely interested in understanding my banking experience so far and what I feel is currently missing from that. 
You just raised the bar, Josh. :) Good luck, looking forward to the launch!</description>
		<content:encoded><![CDATA[<p>I had a similar experience with them. I was pleasantly surprised that Josh not only read up a bit about me &amp; personalized the email, but he seemed genuinely interested in understanding my banking experience so far and what I feel is currently missing from that.<br />
You just raised the bar, Josh. <img src='http://www.errant.me.uk/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  Good luck, looking forward to the launch!</p>
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		<title>By: Errant</title>
		<link>http://www.errant.me.uk/blog/2010/07/bank-simple-actually-personalise-their-email/comment-page-1/#comment-20688</link>
		<dc:creator>Errant</dc:creator>
		<pubDate>Fri, 02 Jul 2010 22:20:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.errant.me.uk/blog/?p=474#comment-20688</guid>
		<description>Josh, thanks for popping by  :smile: 

I wouldn&#039;t blame you at all for using Rapportive etc. The reason I jumped to that conclusion is because that is a simple hack to get to relevant info. 

The fact you are actually just Googling us is pretty cool :)

EDIT: sorry for the comment problems ppl. They are coming through just throwing errors... I moved to a new host a few weeks back and there are still outstanding issues :)</description>
		<content:encoded><![CDATA[<p>Josh, thanks for popping by  <img src='http://www.errant.me.uk/blog/wp-includes/images/smilies/icon_smile.gif' alt=':smile:' class='wp-smiley' />  </p>
<p>I wouldn&#8217;t blame you at all for using Rapportive etc. The reason I jumped to that conclusion is because that is a simple hack to get to relevant info. </p>
<p>The fact you are actually just Googling us is pretty cool <img src='http://www.errant.me.uk/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>EDIT: sorry for the comment problems ppl. They are coming through just throwing errors&#8230; I moved to a new host a few weeks back and there are still outstanding issues <img src='http://www.errant.me.uk/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Bank Simple actually personalise their email » News, Hacker, View, Comments » App Developer Tyler Johnson Blog - tjoozey.com</title>
		<link>http://www.errant.me.uk/blog/2010/07/bank-simple-actually-personalise-their-email/comment-page-1/#comment-20686</link>
		<dc:creator>Bank Simple actually personalise their email » News, Hacker, View, Comments » App Developer Tyler Johnson Blog - tjoozey.com</dc:creator>
		<pubDate>Fri, 02 Jul 2010 21:50:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.errant.me.uk/blog/?p=474#comment-20686</guid>
		<description>[...] full post on Hacker News       If you enjoyed this article, please consider sharing it!              Tagged with: actually [...]</description>
		<content:encoded><![CDATA[<p>[...] full post on Hacker News       If you enjoyed this article, please consider sharing it!              Tagged with: actually [...]</p>
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		<title>By: Joshua Reich</title>
		<link>http://www.errant.me.uk/blog/2010/07/bank-simple-actually-personalise-their-email/comment-page-1/#comment-20681</link>
		<dc:creator>Joshua Reich</dc:creator>
		<pubDate>Fri, 02 Jul 2010 20:22:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.errant.me.uk/blog/?p=474#comment-20681</guid>
		<description>&quot;Social discovery tools&quot; - you are expecting too much from us :)

While some people might find it creepy, we simply Google you. If we find something worth asking you about, we try to. 

The way we see it, you&#039;ve taken the time to learn about us, so the very least we can do is learn a little about you. 

It takes quite some time to launch what we are launching. While we are waiting for a few regulatory partnerships to be locked down, we can&#039;t think of anything better to do than have real conversations with prospective customers. 

A new online bank is kinda scary. Banks certainly don&#039;t have a good reputation right now. And deservedly so; they treat customers as deposit vehicles, rather than as people. We see the only route to success is via using technology to help us have a more fruitful and human connection with our customers. 

Conversations are just the starting point. Just wait till you see what we&#039;ve built!</description>
		<content:encoded><![CDATA[<p>&#8220;Social discovery tools&#8221; &#8211; you are expecting too much from us <img src='http://www.errant.me.uk/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>While some people might find it creepy, we simply Google you. If we find something worth asking you about, we try to. </p>
<p>The way we see it, you&#8217;ve taken the time to learn about us, so the very least we can do is learn a little about you. </p>
<p>It takes quite some time to launch what we are launching. While we are waiting for a few regulatory partnerships to be locked down, we can&#8217;t think of anything better to do than have real conversations with prospective customers. </p>
<p>A new online bank is kinda scary. Banks certainly don&#8217;t have a good reputation right now. And deservedly so; they treat customers as deposit vehicles, rather than as people. We see the only route to success is via using technology to help us have a more fruitful and human connection with our customers. </p>
<p>Conversations are just the starting point. Just wait till you see what we&#8217;ve built!</p>
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		<title>By: Ed Marshall</title>
		<link>http://www.errant.me.uk/blog/2010/07/bank-simple-actually-personalise-their-email/comment-page-1/#comment-20678</link>
		<dc:creator>Ed Marshall</dc:creator>
		<pubDate>Fri, 02 Jul 2010 20:00:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.errant.me.uk/blog/?p=474#comment-20678</guid>
		<description>I received the exact same email, but the text you highlighted is missing from mine. Apparently, I&#039;m just not that interesting. ;-)</description>
		<content:encoded><![CDATA[<p>I received the exact same email, but the text you highlighted is missing from mine. Apparently, I&#8217;m just not that interesting. <img src='http://www.errant.me.uk/blog/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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